in the world where

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58% of young adults lack a sense of purpose

A survey by the American Psychiatric Association found that 58% of young adults reported lacking meaning or purpose in their lives in the previous month, which can adversely affect their mental well-being.

Only 56% of millennials rate their mental health as good

Deloitte's 2024 survey reveals that a significant portion of younger workers are struggling with mental health issues, with only about half rating their mental health as good or extremely good.

60% of people have economic grievances

A global survey by Edelman found that 60% of respondents have economic concerns, with a significant portion believing that hostile actions, including violence, are necessary to instigate change.

Approximately 20% of people experience loneliness

A recent survey found that about one in five individuals worldwide feel lonely, which significantly impacts their emotional well-being.

15% of working-age adults have a mental disorder

In 2019, the World Health Organization estimated that 15% of adults of working age were living with a mental disorder, highlighting the prevalence of mental health issues.

20% of individuals experience anger daily

Gallup's Global Emotions Report indicates that 20% of people worldwide felt anger during a lot of the previous day, reflecting significant emotional distress.

52% of individuals feel powerless to improve their well-being

More than half of those experiencing high levels of stress feel powerless to improve their overall well-being, highlighting a need for accessible mental health resources.

29% of parents have considered self-harm due to caregiving stress

Notably, 29% of surveyed parents have contemplated suicide or self-harm as a result of the pressures of caregiving.

Healthy eating costs twice as much per calorie as unhealthy options

A study by the Food Foundation found that healthier foods are more than twice as expensive per calorie as less healthy options, with prices increasing at twice the rate over the past two years.

19% of people maintain new habits for two years

While 77% of individuals can sustain a new habit for a week, only 19% manage to maintain it for two years, highlighting the challenge of long-term behavior change.

80% of our thoughts are negative

Research indicates that approximately 80% of our daily thoughts are negative.

15% of working-age adults have a mental disorder

In 2019, the World Health Organization estimated that 15% of adults of working age were living with a mental disorder, highlighting the prevalence of mental health issues.

  • 🌟 85% of people woke up feeling inspired

    With a deep sense of purpose, people naturally develop self-discipline, enthusiasm, and a proactive mindset, making each day an opportunity to grow.

  • 😊 70% of people experienced daily moments of deep happiness

    Happiness fosters emotional intelligence, gratitude, and social connection, making relationships more meaningful and life more fulfilling.

  • 💖 60% of young adults felt a strong sense of purpose

    A focus on mental health leads to self-awareness, stress management skills, and resilience, allowing individuals to navigate challenges with ease.

  • 🧘‍♂️ 80% of people rate their mental well-being as excellent

    Mental health is a top priority, with accessible support, self-care practices, and a stigma-free society encouraging emotional resilience.

  • 💰 75% of people feel financially secure

    Economic stability fosters financial literacy, generosity, and investment in personal and community growth, leading to sustained prosperity.

  • 👨‍👩‍👧‍👦 90% of parents feel supported in caregiving

    Strong family support networks cultivate patience, compassion, and emotional resilience, creating healthier and happier future generations.

  • 🥗 Healthy food is accessible, affordable, and enjoyed by all

    A well-nourished society experiences higher energy levels, cognitive function, and longevity, unlocking human potential at every level.

  • 💪 80% of people sustained new habits for life

    With strong community and personal accountability, people develop perseverance, self-discipline, and a commitment to growth, leading to lasting well-being.

  • 🧠 Most people experience empowering, positive thoughts daily

    Optimism strengthens critical thinking, decision-making, and problem-solving, making individuals more proactive and solution-oriented.

  • 💡 90% of employees feel deeply engaged in their work

    Because workplaces empower individuals, people develop creativity, problem-solving skills, and a strong work ethic, driving innovation across industries.

  • 🔥 80% of employees believe their talents are fully utilized

    With strengths nurtured at work, individuals gain confidence, mastery, and resilience, leading to groundbreaking ideas and high job satisfaction.

  • 🌍 The world is designed for well-being and fulfillment

    By prioritizing happiness and purpose, society naturally cultivates curiosity, innovation, and a collective drive to improve the world for future generations.

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you can't give others what you don't have

or so they say

yet you can start with yourself

and the world will follow

Let's begin

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Let's make some change

about us

I’m Irbe - a certified coach, NLP practitioner, and leadership expert with a deep passion for transformation, self-mastery, and human potential. My journey has been fueled by over 1,200 hours of coaching, NLP, and leadership training, and I continuously expand my expertise to bring the most effective tools and techniques to my clients.

For now I'm the main person behind mindrealmmentor however I can't wait for this to expand and bring lasting change.

With a background in ad tech and digital marketing, I’ve spent 10+ years in the industry and led teams of over 40 people, gaining firsthand experience in leadership, strategy, and human behavior in fast paced and dynamic environments. But my true calling lies in helping individuals and organizations to break through their limitations, align with their true selves, and create meaningful, lasting change.

My Expertise & Training

2025

✔ Train the Trainer (in progress)

✔ Emotional Intelligence (in progress)

✔ Certified NLP Master (in progress)

✔ International Yoga Teacher (in progress)

2024

✔ Certified NLP Practitioner

✔ Somatic Coaching

2023

✔ APC Team Coach

✔ Ericksonian Self-Hypnosis Trained

✔ Transformation Coaching

✔ Stress & Wellbeing Management Coaching

2022

✔ Certified APC Coach

✔ Data processing & analysis

2020

✔ Global Director at SHG

2017

✔ Team Lead of Advertising at Infinitum

2016

✔ Google Certified Trainer

✔ Unleash the Power Within (London) - Tony Robbins

2013

✔ Digital marketing at Infinitum

Beyond certifications, I’ve invested thousands in personal development and spoken at multiple conferences, sharing insights.

What People Say About Me

✨ Brings a lighthearted, inspiring, and almost fairy-like energy
✨ Deeply structured, making even complex ideas simple to understand
✨ Has an incredible emotional depth, yet can be chillingly rational when needed

At my core, I value unconditional love, personal power, and freedom. My mission is to guide you toward your highest potential—helping you unlock clarity, confidence, and transformation in a way that feels both empowering and sustainable.

Ready to take the first step? Let’s connect for an intro call!

  • "How lucky I am to have you as my mentor. You shine 🌟"

    - Debora

  • "You always care about my comfort and wellness. You work with interest about me.

    I feel pleasant, calm and in the flow."

    - Dace

  • "Thanks again Irbe for the workshop and warm welcome.

    It was extremely valuable and nice with so many breakthroughs!”

    - Toms

  • "You helped me to define the values and notice the important nuances and words in the conversation.

    I felt pleasant and safe."

    - Alise

  • "I feel so energetic and motivated after your sessions!"

    - Alise

  • "Thanks for being such an awesome Mentor!!"

    - Nadia

  • "Inspiring. Great energy."

    - Katrīna

  • "That was an amaaaaazing session 👏👏 thanks a lot, I'll rewatch at some point for sure 🙂

    I was aware of some of the facts and techniques but some were new to me, never saw it put together in such a structured way in a 1h video format"

    - Florian

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📝  mindrealm insights

  • The Systematic Power of Small Decisions

    The Systematic Power of Small Decisions

    Irbe Zolnerovica

    It’s easy to assume that some decisions don’t really matter. A skipped workout or a delayed response may seem insignificant, just like choosing a short walk over sitting or a...

    The Systematic Power of Small Decisions

    Irbe Zolnerovica

    It’s easy to assume that some decisions don’t really matter. A skipped workout or a delayed response may seem insignificant, just like choosing a short walk over sitting or a...

  • When Stress Steals Your Breath

    When Stress Steals Your Breath

    Irbe Zolnerovica

    Have you ever woken up in the middle of the night feeling like you can't breathe? If not - good for you, at least in this sense. I truly don't...

    When Stress Steals Your Breath

    Irbe Zolnerovica

    Have you ever woken up in the middle of the night feeling like you can't breathe? If not - good for you, at least in this sense. I truly don't...

  • employee motivation 15% Gallup

    The Motivation Crisis: What If 77% of People Fe...

    Irbe Zolnerovica

    💡 Only 23% of employees worldwide are engaged at work, leaving the majority feeling unmotivated. (Gallup, 2024)I read similar statistics (if not even lower) some time ago, and that stat...

    The Motivation Crisis: What If 77% of People Fe...

    Irbe Zolnerovica

    💡 Only 23% of employees worldwide are engaged at work, leaving the majority feeling unmotivated. (Gallup, 2024)I read similar statistics (if not even lower) some time ago, and that stat...